BIFF, The Lazy Dog, The Farm & Friends: A Happy Hour for Community Culture
we write: what is left
Six companies – founded on crafting products with two formerly prohibited substances (one, still, federally prohibited) – partnered, last weekend, March 2 – 5, to support the Boulder International Film Festival (BIFF).
This was BIFF edition 13, the Colorado Film Society’s largest event of the year. For four days, the Boulder community celebrated film and other fine arts – drawing thousands of movie enthusiasts, filmmakers, musicians and other artists – with a variety of acclaimed independent film screenings, and awards in ten categories.
Saturday evening, from 4 – 6pm, The Lazy Dog transformed their stage area into the BIFF Filmmakers Lounge, and The Farm – cooperating with four sponsors – hosted the happy hours with music, concessions, drink and food, conversation and community.
The event showcased singer-songwriter Amy Kress and attendance was open to anyone who could provide a ticket stub from a BIFF screening. This crowd was awarded two tickets for free drinks (cocktail options made with Suerte Tequila, and Wibby Brewing Beer), and access to a buffet of appetizers.
Each sponsor had a booth, to answer questions and display company products. Wibby Brewing had their own coolers, to moderate traffic from the bar and provide customers their choice beer (sometimes, no ticket required).
Often, at the bar, visitors tried to use their tickets for ‘an IPA, please’ but, they were quickly informed by the tenders, only Wibby – which crafts specialty lagers, specifically – applied to the tickets, then redirected to the Wibby IPL, possessing the desired hop quality.
The focus was providing culture to local Boulder residents and companies and, therefore, stimulating the local economy. Suerte Tequila is a Boulder-based company, vertically integrated with its distillery in Jalisco, Mexico, and this was its first time served at The Lazy Dog. Wibby is brewed in Longmont, CO. Wana Brands and Dixie Elixirs have Colorado operations and are found sold at The Farm.
The turnout was healthy and kind. The Farm took pictures and thanked everyone in attendance, their fellow sponsors, BIFF, and The Lazy Dog. And, as one gazed from the bar, across the room and to its stage – among the many skin colors, different hair, hats, appearance and age – one feeling resonated: this is what Boulder, or any busy morning at The Farm, looks like.
With context, celebrating creative expression has long been accompanied with mind-altering experiences. These events bring people together, establish community, and exist as proof that cannabis is not a stigma or social degradation but, in moderation, something to be celebrated and integrated with our social order.
Thank you to all involved in this event and the Colorado Film Society. It was a pleasure.
If you are currently, or have before, taken part in a partnership-sponsored community event like this, send a brief description to firstname.lastname@example.org with subject: Cannigive (name & residence). I will follow-up for the story.
Disclaimer*** Cannabis products are for individuals 21 or older, consume responsibly.