The Growing Interest in Cannabis-Infused Beverages: A New Frontier for Dispensaries

Boulder’s Growing Interest In Cannabis-Infused Beverages is understandable and exciting! One of the most exciting trends sweeping the market is the surge in demand for cannabis-infused beverages. These drinks are now moving into the mainstream as we seek discreet, and enjoyable ways to enjoy cannabis.

So, what’s behind this growing interest, and how can our local dispensaries tap into this expanding market?

Cannabis-Infused Beverages Offer A Health-Conscious Alternative to Smoking

For many cannabis users, smoking and vaping aren’t always desirable options. More health-conscious consumers are looking for alternatives that don’t involve combustion. Cannabis-infused beverages provide a refreshing solution—literally. These drinks come in a variety of forms, from sparkling water to tea, coffee, and even mocktails. They offer a smoke-free experience that is easy to dose and consume.

Dispensaries that stock a diverse range of infused beverages can appeal to customers looking for healthier ways to imbibe cannabis.  A local dispensary that offers a variety of these infused beverages presents us with a win-win product. Customers and sellers benefit.

The Benefits of Offering a Variety of Cannabinoid Combinations

One of the most appealing aspects of cannabis-infused beverages is the ability to tailor the experience through different cannabinoid combinations. Dispensaries that offer a range of options can cater to a broader customer base. Some of us will want the calming effects of CBD. Others will want the psychoactive experience offered by THC. Additionally, some beverages offer balanced THC:CBD ratios. The combined effect provides consumers with a smoother, more controlled high. The intensity that THC alone provides is mitigated.

This variety empowers customers to customize their cannabis experience based on their individual needs and preferences. For example, a consumer might choose a high-CBD beverage for daytime relaxation without impairment. We might opt for a high-THC option when we’re ready for a more recreational experience. This flexibility is particularly valuable for those new to cannabis who might be unsure about their tolerance levels or desired effects. Visitors and “newbies” can have the experience without the ER panic!

Dispensaries that offer beverages with varied cannabinoid profiles are being inclusive and customer-focused. They provide tailored solutions for every consumer. In a competitive market, this differentiation helps build brand loyalty and encourages repeat customers. Again, we have a win-win!

Discreet and Social Consumption

Cannabis-infused beverages also offer a level of discretion that smoking and edibles often can’t match. Whether at a gathering or simply unwinding after a long day, sipping a cannabis-infused drink looks just like enjoying any other beverage. This makes it a perfect option for those who want to relax with cannabis without drawing attention and without the limitation of combustion.

For dispensaries, promoting infused beverages as a social and discreet option can attract customers who value subtlety in their cannabis consumption. Again, a win-win is provided by these beverages!

Cannabis-Infused Beverages Offer Rapid Onset, Easier Dosage Control

Unlike traditional edibles that can take a while to kick in, cannabis beverages are metabolized more quickly in the body, often resulting in a faster onset of effects. This appeals to both experienced and new consumers who are looking for a more predictable and manageable experience. The lower dosage per serving also allows for more precise control, reducing the risk of over-consumption. This is quite important with any “edible” type of consumption. For visitors, the problem of “where can I smoke” is solved!

Highlighting this aspect in dispensaries can be a strong selling point for customers who may be cautious about edibles but intrigued by the quicker effects of beverages.

The Expanding Range of Flavors and Potencies

The variety of cannabis-infused drinks on the market has exploded, with flavors and formulations tailored to different tastes and desired effects. Whether consumers are seeking a mild CBD-enhanced sparkling water for relaxation or a THC-rich mocktail for a more elevated experience, there’s something for everyone.

This variety allows dispensaries to cater to a wide range of preferences. Stocking both low-THC, high-CBD options alongside more potent beverages ensures there’s a product for every kind of consumer, from the casual drinker to the cannabis connoisseur. AGAIN a win-win is offered by the beverages! Of course the hydration, as I’ve said so often, is an additional benefit.

The Future of Cannabis-Infused Beverages

The cannabis-infused beverage market is only expected to grow as more people discover the benefits of these products. Dispensaries that embrace this trend early can position themselves as leaders in a burgeoning sector of the cannabis industry.

Pay attention to promotional campaigns, taste-testing events, and events offering consumers. We all benefit from learning about infused drinks and other cannabis products.  As a consumer, I benefit when a dispensary offers a variety of these beverages. My friends behind the counter also benefit by offering me another fantastic product. Additional options help both the dispensary as well as the consumer!

Cannabis-infused beverages are redefining how consumers interact with cannabis. They offer a fresh and versatile way to enjoy the effects. Dispensaries that adapt to this trend benefit. Consumers benefit! This is a true win-win!

Lenny Lensworth Frieling

Shared Knowledge Is Power!

Leonard Frieling Pen Of Justice

• Multi-published and syndicated blogger and author.
• University lectures at University. of Colorado, Boulder, Denver University Law School, Univ. of New Mexico, Las Vegas NM, and many other schools at all levels. Numerous lectures for the NORML Legal Committee
• Former Judge
• Media work, including episodes of Fox’s Power of Attorney, well in excess of many hundreds media interviews, appearances, articles, and podcasts, including co-hosting Time For Hemp for two years.
• Life Member, NORML Legal Committee, Distinguished Counsel Circle.
• Photographer of the Year, AboutBoulder 2023
• First Chair and Originator of the Colorado Bar Association’s Cannabis Law Committee, a National first.
• Previous Chair, Boulder Criminal Defense Bar (8 years)
• Twice chair Executive Counsel, Colorado Bar Association Criminal Law Section
• Life Member, Colorado Criminal Defense Bar
• Board Member Emeritus, Colorado NORML, and prior chair during legalization, as well as pre and post legalization
• Chair, Colorado NORML, 7 years including during the successful effort to legalize recreational pot in Colorado
• Senior Counsel Emeritus to the Boulder Law firm Dolan + Zimmerman LLP : (720)-610-0951
• Board member, Author, and Editor for Criminal Law Articles for the Colorado Lawyer, primary publication of the Colorado Bar Assoc. 7 Years, in addition to having 2 Colorado Lawyer cover photos, and numerous articles for the Colorado Lawyer monthly publication.
• http://www.Lfrieling.com