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Sell Your House Faster!

There are several tricks up the seller’s sleeve to sell your home fast. This article is going to cover all aspects of selling your home fast using digital marketing.

You know what you want right?

You want to sell your house FAST

You want to sell for the highest price possible.

You want as little hassle as possible!

If you’re looking to sell fast, then you need to be doing things differently.

The fact is the traditional way of selling your house just isn’t going to cut it.

This article reveals exactly how to sell your house quickly using digital marketing.

So without further ado, let’s get started.

Things you’re going to learn:

• Why Digital Marketing Changed Everything
• Online Listings: Maximizing Visibility
• Professional Photography That Sells
• Virtual Tours That Convert
• Using Social Media Platforms for Exposure
• Pricing Strategically with Data Analytics

Why Digital Marketing Changed Everything

Digital marketing has revolutionized real estate transactions in recent years. If you’re not already utilizing online tools and resources to market your property, here are three reasons why you should start today.

First and foremost, digital marketing vastly expands your reach.

Did you know that 95% of homebuyers start their search online? If your property isn’t being effectively marketed on the internet, you’re essentially invisible to the majority of potential buyers.

The power of digital marketing doesn’t stop there.

Homes with drone photography are selling 68% faster than those without.

In other words, the right digital strategy doesn’t just help you sell– it also dramatically speeds up the entire process.

Expand Your Buyer Pool

Traditional marketing techniques like flyers and newspaper classifieds can only reach a limited local audience. Digital marketing puts your property in front of a national pool of potential buyers.

When you list your home on popular real estate websites and share the listing on social media, you cast a much wider net. Increased visibility leads to more interested parties and a faster sale.

Digital tools also allow you to target specific buyer profiles. Whether you want to reach first-time homebuyers, investors, or luxury seekers, you can tailor your digital marketing to attract the right people.

Establish Trust Pre-Showings

One of the unsung benefits of digital marketing is that it builds trust and confidence in your property before a potential buyer even contacts you.

Professional photos, detailed descriptions, and virtual tours all work together to give buyers peace of mind. By the time they’re ready to reach out and schedule a showing, they’re already well on their way to making an offer.

The Power of Online Listings

Online property listing platforms have become the first port of call for the majority of homebuyers. Ensuring your property is listed on these sites is crucial to sell your house quickly.

Here’s why

Major real estate websites receive millions of unique visitors each month. Zillow, Realtor.com, Redfin – these are the sites where buyers begin their search.

If your house isn’t on these platforms, you’re missing out on the lion’s share of potential buyers.

Optimize Your Listing

A mediocre listing gets buried. You need standout photos, a catchy headline, and a description that really highlights your home’s best features.

High-quality photos are non-negotiable.

Professional photos of every room will make your listing pop. Make sure your home is clean, decluttered, and well-lit with plenty of natural light.

Don’t just list features. Your description should paint a picture of what it’s like to live in your home.

Use Keywords

Online listings are discoverable through search. Use keywords like number of bedrooms and bathrooms, square footage, and special features in your description.

Leverage Multiple Platforms

Listing on one platform is not enough. You should list your home on every popular listing platform you can.

The big names are Zillow, Realtor.com, Redfin, Trulia, and Homes.com.

Don’t forget to use social media. Facebook Marketplace and Instagram are becoming a more common place to list your house.

Photo by Nicolas Solerieu on Unsplash

Professional Photography That Sells

Wait for it…

Your house photos are the single most important aspect of your listing. In fact, the quality of your house photos is more important than most everything else in your listing.

Buyers are highly visual. If your photos are subpar, potential buyers are likely to scroll right on by. That’s why you need professional real estate photography.

Professional photographers know how to make the best of natural light and staging to make your house look its best. They also know how to showcase unique architectural details.

Your house also needs to be presentable before the photo shoot. Professional photographers can’t fix clutter and dirt.

Virtual Tours That Convert

Here’s something that’s going to blow your mind…

Virtual tours are huge right now. They allow prospective buyers to explore your entire property from the comfort of their own homes.

Virtual tours have gone up over 300% since 2020 and it’s not going to stop anytime soon.

Virtual tours let buyers scope out your property down to the finest detail. This is good news for sellers, as virtual tours help homes to fly off the market.

Buyers expect virtual tours these days and it’s easy to see why.

Social Media Strategies

Social media is kind of a free lunch if you know how to use it.

Why?

Social media works because people are constantly scrolling social media every day. When your property pops up in their social media feed, they’re already relaxed and in a browsing mindset.

The two most effective social media tactics are

1. Facebook targeted ads
2. Instagram stories and reels

Facebook Advertising

Facebook is great because you can target your ads to a highly specific audience based on a variety of demographics and interests.

Create separate ad sets for different target markets, such as first-time homebuyers or high-end luxury buyers.

Facebook ads are also super cheap. You can get thousands of impressions for only a few hundred dollars.

Instagram Visual Storytelling

Instagram is a great platform for visual storytelling. You can post photos and short videos to your Instagram profile to showcase your property.

Instagram Stories and Reels are the best tools for Instagram to create short, shareable content.

Post behind-the-scenes action on Instagram. Share the journey of staging your home and share neighborhood highlights.

Pricing Using Digital Data

One of the most common mistakes sellers make is they price their home based on emotion rather than data.

But now you have access to data like never before with online tools.

Real-time market data will show you how much similar homes in your area are currently selling for, how long they’re sitting on the market, and what buyers are willing to pay premium prices for.

Here’s an example

Online resources like Zillow’s Zestimate use proprietary algorithms to give you an estimate of your home’s current market value.

Price Comparison

Start with a search of comparable sales in your neighborhood. Look for homes similar in size, age, and condition to yours.

Take advantage of the competitive market. In hot markets where homes sell in 14 days such as Buffalo NY, you can price your home more aggressively.

Wrap Up

Selling your home in the digital age doesn’t have to be complicated. The key is to use the tools available to you to get your property in front of as many qualified buyers as possible.

Digital marketing has changed the game in terms of selling and buying homes. The sellers who adapt to this new reality are the ones selling faster and getting top-dollar offers.

Don’t have the time?

Many home sellers don’t have the time or the know-how to handle digital marketing on their own. This is where working with an experienced professional makes all the difference.

Takeaway…

Before you start digital marketing your home, make sure it’s ready. Make sure your home is in showing condition before you start marketing your home online.

John Mali Director of Media Relations

Director of Media Relations at AboutBoulder.com

[email protected]