Artificial Intelligence (AI) is transforming various industries, with its impact on the blogging world being particularly significant. But what does this mean for the state of the blogging industry today?

How blogging has changed since AI became a norm

After the release of chatGPT by OpenAI, AI has very quickly filled the workload gaps of every industry. The impact of AI on employment is multifaceted; it has both created new job opportunities in tech and content management, while also potentially reducing the number of traditional writing roles. But is AI even good enough to replace a human?

When chatGPT was released in 2022, it was using the model engine GPT-3. There was no debate wether or not chatGPT was here to stay due to how powerful the technology was. But was it better than a human? – Absolutely not. Although it was impressive, GPT-3 had its own flaws. If a writer were to ask chatGPT-3 to create an article for them, it would very quickly be recognized to be written by AI. From using the same few common words, to repeating itself; chatGPT-3 was more useful as an assistant than an employee.

The great thing about AI is its rapid technological growth. Shortly after chatGPT3 was released, chatGPT4 was made available to the public. ChatGPT4 was released with enhanced language understanding, reduced biases, and better context retention. So what happens if you tell chatGPT4 to write a blog article for you? Well it does just that, and a very detailed/informative one.

The modern day bloggers’ approach on content creation and distribution

Any blogger in the industry can copy and paste text from chatGPT4 to generate content. But what about the formatting of the article, the photos between the content, and the links that are inserted into articles? Any modern day blogger would understand that the process of a single article creation takes some time. It wouldn’t come as a surprise If I told you there are softwares available to automate the entire article creation process.

AutoArticle stands out for its comprehensive approach to automated blogging. The software generates WordPress AI posts including photos and links within the articles. You may think this is another software that’s just an upgraded version of chatGPT4, but AutoArticle also uses tools for SEO and analytics, schedules posts, suggests topics for articles, and drafts content directly to WordPress by connecting directly to your site via API keys. And to get a better understanding of why WordPress is important in the blogging industry, about 810 million websites use WordPress, which is 43% of all the websites on the internet.

AI-Powered Blogging Tools

With blogging tools being used more frequently within the industry, will blogging become an outdated career path? The honest answer is that it’s hard to predict these kinds of things. Although these blogging tools have the capability to automate a week of articles for your blog site, many bloggers are saving invaluable time and resources simplifying their work days by setting up their blogging tool to send generated articles directly into their drafts and starting their article creation process with a rough draft.

This sparks the debate between creativity and efficiency. The debate often centers on quality versus quantity: is one human-written article more valuable than ten AI-generated pieces? It depends what aspect of the blog industry you strive in. If your blog site is mainly focused to cater to a specific niche such as politics or the stock market, you may be better off sticking to using AI as an assistant. But if the niche of your blog is more broad, trying out a blogging tool such as AutoArticle might save you an immense amount of time in your everyday work load.

Ethical Considerations and Authenticity in AI-Driven Blogging

Of course we have to touch on the topic of ethical consideration. It’s crucial to maintain a balance between automation and authenticity. Bloggers must ensure that while they leverage AI for efficiency, the heart and soul of their content remain genuine and reflective of their voice.

The future of AI in blogging is bright and full of potential. As AI technology evolves, we can expect more sophisticated tools that offer greater personalization and interactivity in blogging. The continuous development of platforms will further enhance the capabilities and reach of bloggers worldwide.

AI blogging platforms represent a significant leap forward in how we create and manage digital content. As we embrace this technological revolution, the blogging landscape is set to become more innovative, efficient, and diverse, paving the way for a new era of digital storytelling.

John Mali Director of Media Relations

Director of Media Relations at AboutBoulder.com

john@aboutboulder.com