Everyone’s printed flyers before. Perhaps for a school play, or when campaigning for a position at school. If you’re an adult, you probably pasted them all over your community when someone went missing. If you’re a businessman, you should be printing flyers.

These little printouts are a simple yet effective marketing tool every business owner can use to promote their products and services, thereby increasing visibility in hopes of driving sales.

Today, everyone’s trying to go digital and place their ads on as many screens as possible. by doing that, ignore the flyer, which is a proven, cheap, and effective marketing tactic with much more to offer.

The Importance of Flyers for Every Small Business - AboutBoulder

In this article, we’ll explore the importance of flyers for small businesses and why they should be a part of your marketing strategy.

Visibility and Brand Awareness

Every marketing team aims to increase visibility and create as much brand awareness as possible, all within a limited budget. What’s on a tighter budget than small businesses?

Flyers are an excellent way to increase visibility and brand awareness for small businesses. By distributing flyers in local areas, whether individually or pasted in public areas such as community boards, libraries, and coffee shops, you can reach a large number of potential customers and get your business’s name and message in front of them.

Whether it’s a product, service, event, offer, or sale that you’ve got to promote, flyers are more than capable. As long as it is attractive and really draws the eye, you will get a part of your message going.

Cost-Effective Marketing

If you’ve been checking the trends, every company has an account on Tiktok. Marketing teams of every company on that app posts creative videos weekly, with trending sounds hoping to get a viral tweet that’d bring awareness to their business.

But do you know how much that would take? Getting someone to sketch the lines for the video, the cameraman, and everything else needed to make these videos would definitely cost significantly more money than printing out a well designed flyer.

For example, you could print a large batch of flyers for a fraction of the cost of the tiktok marketing team. That kind of cost reduction is exactly what a small business needs.

Not to mention, flyers can be distributed locally, so you don’t have to pray your target demographic has paid their Internet bill whenever you post your genius Tiktok video.

Targeted Marketing

Imagine you run an old people’s home and your target demographic is old people that have never used a telephone before. People that probably have never been on Tiktok. How will you ensure your efforts don’t get wasted?

Flyers are easy to reach your target audience because you know where they stay, you can meet them individually to create awareness for your business.

By targeting your flyers to specific audiences, you can increase the likelihood of reaching potential customers who are interested in your products or services.

Flexibility

Unlike a 30 second video, flyers have more room and opportunity to deliver much more information. Details that can be found on a flyer include:

  1. Headline (to instantly attract potential customers)
  2. Image or Graphic
  3. Product or Service Information
  4. Call-to-Action (CTA)
  5. Contact Information
  6. Social Media Links
  7. Testimonials
  8. Special Offers or Discounts
  9. Event Details
  10. QR Code
  11. Menu or Pricing
  12. Map or Directions
  13. Hours of Operation
  14. Website URL or Landing Page

The Importance of Flyers for Every Boulder Small Business - AboutBoulder.com

To make creating flyers easy, you can use Adobe Express’ free use flyer templates, which offer a range of customizable designs and layouts to suit your needs.

Having this information readily for your potential customers is key to actually attracting them to clear your shelves or busy your workers into increasing production of your goods and services.

Measurable Results

And if you didn’t know, you can measure the impact of your flyer campaign in an area.

There are ways to track the effectiveness of your campaigns. For example, you can monitor the response rate of the coupon or discount code from the flyer distributed in a particular area.

When you notice that your campaigns were successful in an area, you can double down in other places where the data shows it wasn’t.

Flyers are also great for driving traffic to your website or social media pages, making it easy to track the effectiveness of your marketing efforts, which allows you to see the impact of your marketing efforts and make adjustments as needed.

Conclusion

While there may be other marketing tactics just as good or even better, flyers are an excellent marketing tool for small businesses in particular. They offer a cost-effective, targeted, and flexible way to promote products or services and increase visibility and brand awareness.

By incorporating flyers into your marketing strategy, you can reach a large number of potential customers, drive sales, and grow your business. So why not give flyers a try? You might be surprised at the results!

John Mali
Director of Media Relations at AboutBoulder.com john@aboutboulder.com
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