Room 214: Excelling in the Ad World
Room 214 is an excelling advertising company located here locally in Boulder. James Clark and Jason Comier, the two creators of this company, were childhood friends and college roommates at Colorado State University in room 214, which is how the company got its name. Room 214 strongly believes that creating valuable relationships is highly significant and that those relationships are the most valuable part of their work. On their website, Room 214 has stated, “Our greatest benefits come from our work and generosity with clients, coworkers, partners, and colleagues. We believe in doing our best, serving others first, operating out of love instead of fear, impeccability of our world, being profitable, having fun, giving, karma, and being teachable while teaching others.”
Room 214 has served many popular local and worldwide stores and brands. On a worldwide scale they have served Forever 21, Hello Kitty, Finish Line, and Verizon. Locally they have worked with Vail Resorts and the Denver Broncos. They have also done work with a variety of nonprofits. Some include Red Cross, Give Hope Global, and March of Dimes.
This company is structured to teach their employees to think and act like business owners. Their team focuses on how to create a large impact for businesses building strong visions for them, forecasting the outcomes, and strategic thinking. Room 214 uses business intelligence, social listening, and consumer insights as well as competitive analysis and brand innovation to thoroughly research each specific company and their clients. Room 214 is also big on visual storytelling. They specialize in video production, motion graphics, animation, and info graphic design. Additionally, Room 214 also has a strong social media sense and is highly skilled at pushing out well-constructed content and ad campaigns.