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Room 214: Excelling in the Ad World

Room 214 is an excelling advertising company located here locally in Boulder. James Clark and Jason Comier, the two creators of this company, were childhood friends and college roommates at Colorado State University in room 214, which is how the company got its name. Room 214 strongly believes that creating valuable relationships is highly significant and that those relationships are the most valuable part of their work. On their website, Room 214 has stated, “Our greatest benefits come from our work and generosity with clients, coworkers, partners, and colleagues. We believe in doing our best, serving others first, operating out of love instead of fear, impeccability of our world, being profitable, having fun, giving, karma, and being teachable while teaching others.”

Room 214 has served many popular local and worldwide stores and brands. On a worldwide scale they have served Forever 21, Hello Kitty, Finish Line, and Verizon. Locally they have worked with Vail Resorts and the Denver Broncos. They have also done work with a variety of nonprofits. Some include Red Cross, Give Hope Global, and March of Dimes.

This company is structured to teach their employees to think and act like business owners. Their team focuses on how to create a large impact for businesses building strong visions for them, forecasting the outcomes, and strategic thinking. Room 214 uses business intelligence, social listening, and consumer insights as well as competitive analysis and brand innovation to thoroughly research each specific company and their clients. Room 214 is also big on visual storytelling. They specialize in video production, motion graphics, animation, and info graphic design. Additionally, Room 214 also has a strong social media sense and is highly skilled at pushing out well-constructed content and ad campaigns.

Originally from the most loved state on the East Coast, New Jersey, she fell in love with the Colorado culture the second she stepped foot here. Ever since, she has been lucky enough to attend school at the University of Colorado-Boulder, making this beautiful city her home. Currently pursuing a degree in journalism, she enjoys taking cool pictures and meeting interesting people. Passionate about helping others and giving back, she has been a part of the CU Rotaract club serving as the Special Events Coordinator for the past three years. This past semester she was given the opportunity to spend four exciting months in Barcelona, where she studied during the week and ran around the rest of Europe on the weekend. Now finally back in Boulder, she is excited to get back to the mountains and reporting about the fascinating people that live in the Boulder community.

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