Most cannabis consumers and cultivators do not require additional encouragement to celebrate their favorite cash crop. Still, the community has seen 4/20 grow from codeword, to an active movement on college campuses, and into a fully international cultural phenomenon. True to the Old English etymology, April 20 has become a holy day – where masses gather to collectively light-up, while dispensaries unroll their best deals and newest products – for those involved with cannabis culture. While many ‘outsiders’ still approach the date with irreverence (even annoyance), my personal experience... Read More

Well, it is that time of year again. It has been on everyone’s minds for the last few weeks. Nobody is sure what to expect but they all know it will be good. Ski season has ended, summer is on the horizon, and our annual April event is about to kick off. Vin Diesel and his buddies are back at it with another installment in the Fast and the Furious film franchise. Hahaha just kidding. Happy 420 everyone! I must say though, the correlation between the rise in April 20th celebrations and the comeback of Vin Diesel is an interesting connection that should not go unnoticed. If you work in the weed... Read More