Boulder is a mecca for smart people with good ideas. Take Becky Degrossa, CEO and Founder of Content Cakewalk, a content marketing startup in Boulder, CO. After spending 20 years at IBM and then switching gears to therapy, Degrossa created her own company, CouncelingWise, a therapy content generator, or phase one of her marketing empire. Degrossa is one of those exceptional Boulderites with the talent and ambition to let their passions lead their career. Content Cakewalk is the latest stop on that journey. Content Cakewalk is more customer-oriented than your typical marketing firm. For one, the... Read More

Facebook has changed policies for the 2015 year and it’s going to adjust how your business promotes, advertises, and produces content for your page. On my own business pages, I’ve noticed that my engagement has really taken a turn downwards from recently having some of my heaviest engagement, via efficient organic strategies, in a long while. And it’s not because my strategies have been failing, but that Facebook is allowing way, way less promotional posts to reach consumer users. Here is what Facebook had to say:  “As part of an ongoing survey, we asked hundreds of thousands of... Read More