Photo Courtesy of Content Cakewalk

Boulder is a mecca for smart people with good ideas. Take Becky Degrossa, CEO and Founder of Content Cakewalk, a content marketing startup in Boulder, CO. After spending 20 years at IBM and then switching gears to therapy, Degrossa created her own company, CouncelingWise, a therapy content generator, or phase one of her marketing empire. Degrossa is one of those exceptional Boulderites with the talent and ambition to let their passions lead their career. Content Cakewalk is the latest stop on that journey.

Content Cakewalk is more customer-oriented than your typical marketing firm. For one, the writers and content strategists take the time to get to know their customers, their specific needs, and their business goals. Business owners aren’t monolithic in their needs; every business brings to its customers a unique experience and community. That’s why a content strategy that works for a company like Google won’t work for a local Mom-and-Pop. Like the therapy writers at CounselingWise, the Content Cakewalk writers are exceptional listeners. They take a business’s good reputation and mission and turn it into a brand their customers recognize and adore. A team of expert writers develops a content marketing strategy that works for you.

A lot of Boulderites have good ideas (look at all the tech-startups in this community!), but don’t know how to market themselves or break into the market. Hiring a professional marketing firm to produce high-quality content for your website and social media platform saves you time to focus on what you love: running your business and providing exceptional service to your customers.

Marketing is a chain reaction: great content leads to page views, page views lead to a longer email list, email lists equals customers reading about your promotions, which in turn, leads to sales. With more people using their phones than computers to connect to the internet, it’s essential that your business has an online presence. Do you…

  1. Need help growing your online presence?
  2. Want to reach new customers?
  3. Want someone else to conduct customer research for you so you can focus on the hands-on part of your business?                                                                                                                                                                                                                                                                                                                                                                                                         If so, Content Cakewalk is the place for you. Enjoy a slice of ridiculously simple content marketing.

For more information, visit: https://www.contentcakewalk.com/

Katy Caballeros moved to Boulder from Grand Rapids, MI. She studied English and writing at Aquinas College and pursued a liberal arts career path gone crooked, occupying jobs ranging from telemarketer to kindergarten phonics tutor. Passionate about local advocacy, Katy admires Boulder’s proclivity towards progress, scholarship, and environmentalism. When she isn’t writing or listening to KUNC, Katy likes to explore local cafes and bookstores with her partner, Em. Passionate about motivating young people, Katy is an assistant coach for the Boulder High School cheerleading team (Go Panthers!). Grateful to be welcomed into the Boulder community, Katy wants to give back by informing Boulderites about the best places to play and visit in their community.