Taking a Stand Against Pinking and Shrinking!
November 19th, 2015
When it comes to marketing to women, outdoor gear companies have traditionally taken the ‘pinking and shrinking’ approach: offering smaller and rosier versions of men’s products with little regard for what women actually need when they’re in the outdoors. A new, and decidedly ballsy, wave of female entrepreneurs is pushing back, though, and fighting the good fight to connect adventurous women with the gear and the products that they want. Niki Kourboulis is one of those entrepreneurs and her Boulder-based company, Bold Betties, curates outdoor experiences specifically for... Read More