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Articles Written By Gavin B. Griffin

 

Social Media Digest: Why a Boulder Business should love Instagram

January 13th, 2015

We live in a beautiful town. Boulder is filled with smiling faces, gorgeous surrounding sceneries, and a facade that makes us reminisce of a small mountain town. There are parks, trails, historical points, and far too often are there sun rises and sets that shake the word beautiful to the core. It’s a instagramer’s dream. There are pictures that can captivate waiting around every corner and why that matters is because Instagram is becoming more embedded in marketing strategies for businesses both big, and small. There are over 150 million users per month and if there isn’t a... Read More

Plain and Simple: Job Growth, Population, & One Very Competitive Market

January 6th, 2015

OK, OK, OK…it’s 2015 and there is a lot going on in the economy. The economy is like…trending? We had the best last quarter of the year in a long time. There is a lot going on nationally, heck, even right here in Boulder’s economy. So let me try and solve some bits of this economical puzzle that’s being created by the massive amount of information out there right now. More, let me help “bring it all home” as they say. Back in March of 2014, Arizona State University put out a report on the cities with the best job growth: Denver was No. 3 of 10 in the... Read More

Graduates VS the Cost of Living: A quick thought

December 23rd, 2014

A quick thought: All signs are aimed towards Boulder’s success: Google’s proposed new campus; the surmounting success of the startup accelerators, and startups in general; the combination of entrepreneurs, major collaborative workspaces, and the growing economy that surrounds this mountainous bubble of a city. Though, what does that mean for the little guys trying to make a start? Further, what does that mean for the college students that just graduated? I say it makes it a whole heck of a lot harder to call this place home. With increasing popularity comes increasing demand; with increasing... Read More

A Social Media Policy Change for Small Businesses: Facebook will change the way you promote in 2015

December 2nd, 2014

Facebook has changed policies for the 2015 year and it’s going to adjust how your business promotes, advertises, and produces content for your page. On my own business pages, I’ve noticed that my engagement has really taken a turn downwards from recently having some of my heaviest engagement, via efficient organic strategies, in a long while. And it’s not because my strategies have been failing, but that Facebook is allowing way, way less promotional posts to reach consumer users. Here is what Facebook had to say:  “As part of an ongoing survey, we asked hundreds of thousands of... Read More

The Best Holiday Party Help: Drizly and the app that always delivers

November 29th, 2014

There is so much to do this turkey week. Holiday parties are just a few days away, and after that, another set of party rounds just a few weeks away in December. It’s a time that can take a lot out of somebody: invites, getting the party ready, setting everything up, groceries, cooking all the food and all the while, making sure you can find the time to smile and laugh with everyone, too. And as we all love, a big part of the holidays is having some drinks with the people we care about, but for the host, getting all of that alcohol onto the bar is just another to-do on the list and another way... Read More

Why The Weatherman Can Be Your Business’ BFF: 3 Tips to making weather-relevant content

November 18th, 2014

When the weather turns cold and people find themselves inside more it’s a great opportunity to put those cozy, hot chocolate drinking web surfers to work! What do I mean: the cold – especially very harsh and snowy days that come out of no where, like last week in Boulder – gets people on their computers. They chat, watch videos, share and read; they get on Facebook, they tweet, and scroll through all the content they missed from earlier in the week. Essentially, snow makes for a lazy day attitude and this is a great, if not best time for businesses to push some unscheduled content into your,... Read More

Why I Didn’t Vote..

November 4th, 2014

I didn’t vote today. Yes, I said it, I did not vote today. So shocking and so unproductive when it comes to my civil duty, right? How could I? How could I ever neglect the one thing we stand for here in America: democracy? My reason is certainly not going to go over well with everyone, nor is it going to make sense to those who find the candidates so compelling and believe in their right and duty to vote.   I was lucky to have been old enough to vote in the 2012 presidential race, it was my first vote ever in the second coming of the most historic day for African Americans in presidential... Read More

Young Women & Business: Millennials in workforce, open grounds to closing the gender pay gap

October 28th, 2014

If you didn’t read my last week’s blog, allow me to summarize: Boulder may be in line to become the next, Silicon Valley-esque, tech-driven national economy. With that comparison comes a dangerous truth: Boulder could be facing what the technology giants in Santa Clara are experiencing themselves: massive gaps between men and women’s incomes. And without attention paid to this issue, Boulder could be following in these same footsteps.   Santa Clara’s pay gap is large and it is concerning when you begin to compare what Boulder could become due to this similar technology boom. Nevertheless,... Read More

Boulder Business Boom: Collaborative Workspaces Offer Incoming Entrepreneurs, Startups A Home

October 21st, 2014

It’s important to note that I currently work at Impact Hub Boulder, as a social media and communications intern. Before that, I had spent some time in the Techstars Boulder office. These spaces are what introduced me to the profundity that is open-space and collaborative workspaces. What we have in Boulder is no recreation of the wheel. If anything, it’s just taking advantage of an economic triumph turned boom and bringing back a very good set of wheels that were lost through years of competitive capitalism selfishness, and a poor U.S. economy. That’s not the case for the City of Boulder... Read More