Amy Long is no stranger to adversary – actually her life has been overcoming one challenge after another to be in the place she is today, a successful entrepreneur, business owner, and Boulder community member.

Amy developed her resilience and work ethic from her parents, who owned and operated the popular local restaurant Tsing Tao Asian Cuisine in the south part of Boulder for 22 years. Growing up in the restaurant and hospitality industry was a ‘school of hard knocks,’ where she developed the skills and knowledge for building businesses from the ground up.

After years of building small businesses, Amy and her sister Pauline wanted to take on a new, sweeter challenge. Bundt cakes had been a part of nearly every celebration for the Long’s, served at birthdays, graduations, weddings, anniversaries and any other opportunity to enjoy a cake with family and friends. So why not get into the Bundt Cake business – her sister and her pondered? Well they tried, through attempting to open a Nothing Bundt Cake franchise in Thornton, but Corporate was not invested beyond what already existed in the state, which included a Boulder store. Fast-Forward to 2018 and the struggling Boulder location was looking for new ownership, Corporate reached back out to the Long sisters and a buy-out deal was agreed to through a vigorous vetting process by the highest of corporate management.

Amy’s next big challenge started on July 1^st, 2018, just over 2 years ago. She needed to find a solution to turn around a struggling business in the heart of Boulder, a remarkably competitive market. Amy did what she always has done – worked! Within 6 months, sales were up and the future looked bright, and within 1 year the “Bundt Sisters” were recognized by Corporate and honored for the steadfast success with Nothing Bundt Cakes Boulder.  For the hard-working sisters, owning and operating Nothing Bundt Cakes is a dream realized. Here they are again, overcoming yet another monumental challenge, and then like for all of us, COVID hit.

“All of that work, and then in an instance it’s taken away – because of COVID19”

– Amy exclaimed. The world was struggling, and as a business owner in the food space, she was feeling the economic impacts and had to find a way to keep the business afloat. Being someone with a passion to give back, and sensing the pain in her community, Amy decided if she was going to go down, she would go down giving away as many Bundt Cakes as possible! She reached out to community partners, non-profits, local schools, hospitals, first responders in the Police, Sherriff, and Fire departments, and in a remarkable act of generosity, she responded to the financial strains on her business by giving away thousands of free Bundt Cakes. After her first large donation of cakes, Amy said:

“I got hooked, this is amazing, we need to do this with every key organization in our community!”

Amy is the perfect example of a Boulderite – she has a powerful sense of community, spreads love and joy to her fellow neighbors, and works every day to make this town a better place. Nothing Bundt Cakes is a beautiful outlet for giving and spreading joy for Amy, but she challenges everyone to give back, in whatever way they can. If you know somebody who needs a little pick-me-up, consider buying them a Bundt Cake from Boulder’s Nothing Bundt Cakes and know that you’re sharing something great, and supporting a family business that defines what makes Boulder Boulder.

“I’m just using cakes to do good” – Amy Long

AboutBoulder and Nothing Bundt Cakes Boulder have teamed up to provide readers with this exclusive offer:

“Buy One Bundtlet Get One Free Bundtlet” $5.00 value.

Valid only at 2710 Arapahoe Ave  Boulder Nothing Bundt Cakes location. Must be claimed in bakery during business hours:  Monday thru Saturday 10am to 5pm. Not valid for online orders. Not valid with any other offer, one coupon person per visit.  Use promotion code :  “ABOUT BOULDER”  purchase offer expires 8/15/20. If ordering in store, just show this article!

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