Why The Weatherman Can Be Your Business’ BFF: 3 Tips to making weather-relevant content

When the weather turns cold and people find themselves inside more it’s a great opportunity to put those cozy, hot chocolate drinking web surfers to work! What do I mean: the cold – especially very harsh and snowy days that come out of no where, like last week in Boulder – gets people on their computers. They chat, watch videos, share and read; they get on Facebook, they tweet, and scroll through all the content they missed from earlier in the week. Essentially, snow makes for a lazy day attitude and this is a great, if not best time for businesses to push some unscheduled content into your,... Read More