Boulder, CO: A New Battle Against Big Food
In the heart of Boulder, CO, Dr. Brenna Bray, PhD founded and leads the NourishED Research Foundation, a 501(c)(3) tax-exempt nonprofit research foundation that uses research to improve awareness, prevention, treatment, and the lived experiences of eating disorders and other mental health disparities. Among its many activities, NourishED uses research to raise awareness about the ways predatory food industry practices and environments significantly impact disordered relationships with food and eating, which can lead to eating disorders.
The Rise of Big Food
Just as Big Tobacco once manipulated public perception and downplayed the dangers of smoking, Big Food has employed similar tactics. From the 1980s to the present day, these companies have created environments that promote unhealthy eating habits, leading to a surge in eating disorders.
The Tactics of Deception
Big Food companies have used deceptive marketing, targeting vulnerable populations, especially children and teenagers. This mirrors the strategies used by tobacco companies in the 1960s-90s, which led to widespread addiction and health crises.
The Impact on Public Health
The consequences of these practices are dire. Eating disorders have skyrocketed, much like tobacco addiction did decades ago. The parallels are clear: both industries have prioritized profits over public health, with devastating results.
Research Findings
Recent research by Bray et al. (2022) highlights these parallels. Sections 3.8 and 4.1.8 of their study reveal how Big Food’s tactics resemble those of Big Tobacco, contributing to the rise of eating disorders. This research underscores the urgent need for regulatory action.
A Call to Action
The NourishED Research Foundation, founded by neuroscientist and mental health advocate Dr. Brenna Bray, is at the forefront of this fight. The foundation is dedicated to exposing these predatory practices and advocating for healthier food environments.
The NourishED Resarch Foundation is a 501(c)(3) nonprofit research organization founded by local PhD Neuroscientist and Mental Health Researcher and Educator Brenna Bray to increase awareness about the impacts of predatory food industry practices and processed foods on physical and mental health. www.nourishedrfi.org
Moving Forward
As Boulder, CO, takes a stand against Big Food, it’s crucial for communities nationwide to join the fight. By raising awareness and pushing for change, we can protect future generations from the harmful effects of these industries.
Conclusion
The battle against Big Food is reminiscent of the fight against Big Tobacco. With continued research and advocacy, we can hope to see a future where public health triumphs over corporate greed.
About the Author
This article was written by Alyx Luck Barnett, ND (NourishED Research Foundation Chief of Operations (COO)).
Dr. Barnett is a dedicated mother, naturopathic doctor (ND), health care provider and consultant, and community health advocate who brings extensive experience in healthcare provision and consulting, business development and accounting, and community engagement to NRFi. She currently resides in Damascus Virginia, but has a deep love for the Colorado outdoors.
Dr. Barnett holds a Research Doctorate in Naturopathic Medicine, a Bachelor of Business Administration (B.B.A) in Marketing/Marketing Management, and a Bachelor of Science (BS) in Nutrition Sciences. Her diverse educational background underpins her holistic approach to health and wellness.
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