Boulder marketing pro tests AI writing tools
Four Artificial Intelligence writing tools tested with one prompt
As a marketing professional, I spend a lot of time writing and have written many quality bios in my time. The thing is, I really hate writing bios for myself. It’s hard to talk about yourself. That’s why clients like us to write for them. We’ve been testing Artificial Intelligence lately so I thought I would do a simple test writing an author’s bio, based on a simple bio I wrote. I left in a couple of typos and some sentences I didn’t love, just to see what it would do. In this test, I only used the free versions. I also only used one iteration, to test the basics of each system.
My copy:
Mary Cochran is an expert in planning, marketing, and content creation. Co-founder of Launching Labs Marketing, a full-service agency offering branding, web design, and marketing to growing companies, she uses her consulting skills to help clients plan, launch and become leaders in their industries. Drawing upon her years at strategic consulting firms, she understands the startup landscape and what it takes for businesses to grow. Cochran helped promote over 100 companies helping them unleash their business and thrive. Mary is a fixture in the Boulder marketing scene with offices in Boulder and Loveland.
Mary loves Boulder and has called it home for thirty years. She raised a family here, and can often be seen hiking the trails, shopping at the farmers market, or dining at the local restaurants.
Quillbot’s copy:
First hurdle was word count. It had a limit of 125 words. I had 128 words. 125 words is pretty limited. To keep it a fair comparison I just left it at the words it would accept.
Paraphraser has a free version, but the co-writer is additional. In its copy, it left in the misspelling of farmer’s. It used a form of assist three times in the paragraph. I love the simplicity of this product, and it did add a couple of fun changes.
Mary Cochran is a pro at organizing, promoting, and producing content. She is a co-founder of Launching Labs Marketing, a full-service firm that assists developing businesses with branding, web design, and marketing. She uses her consulting expertise to assist customers with planning, launching, and becoming market leaders. She has experience working with strategic consulting firms and has a thorough understanding of the startup environment. Cochran assisted in the promotion of more than 100 businesses, enabling them to expand and succeed. Mary is a mainstay in the Boulder marketing industry and has offices in Boulder and Loveland.
Mary has lived in Boulder for thirty years and adores it. She brought up her family here, and you may frequently spot her hiking the trails, buying produce at the farmers market, or enjoying meals at
Rytr
Rytr has no specific use for a bio, and general use didn’t seem to fit. There is an upgrade for special use cases. The Blog section is limited to 150 characters. This is very limited. Magic Command maximum is 300 characters. Even at that it wasn’t able to use the full copy as a base.
I like this writing better. It pulled in things that it assumed correct like experience in traditional marketing also and the words seemed more applicable but to get in the whole thing it seems like I’d have to do in several steps, and then it would be using partial thoughts.
Cochran has over 15 years of experience in the marketing and communications industry. She has worked with a variety of clients, from small businesses to Fortune 500 companies, to develop and execute successful marketing strategies. She is an expert in digital marketing, including SEO, content marketing, and social media. She also has extensive experience in traditional marketing, including print, radio, and television advertising. Cochran is passionate about helping her clients reach their goals and build their brands.
Chat GPT3 is easy to use, it’s generative, based on questions. It doesn’t have built-in tone requests and use cases. You just keep refining till you get it right. Here’s what it came up with:
Mary Cochran is an accomplished professional with expertise in strategic planning, marketing, and content creation. As the co-founder of Launching Labs Marketing, a leading full-service agency specializing in branding, web design, and marketing solutions for thriving companies, Mary leverages her extensive consulting experience to assist clients in planning, launching, and establishing themselves as industry leaders. With a solid background in strategic consulting firms, she possesses a deep understanding of the startup landscape and possesses invaluable insights into the essential elements required for businesses to achieve sustainable growth.
Throughout her career, Mary has played a pivotal role in promoting over 100 companies, unlocking their potential and guiding them towards unprecedented success. Her contributions have empowered numerous businesses to realize their goals and thrive in competitive markets. Operating from offices in Boulder and Loveland, she has become an integral part of the vibrant Boulder marketing community.
Beyond her professional accomplishments, Mary holds a profound love for Boulder, which has been her cherished home for three decades. Having raised a family in the city, she deeply values the close-knit community and actively engages with the local culture. You can often find her exploring the scenic trails, supporting local farmers at the vibrant farmers market, or savoring culinary delights at the diverse array of restaurants that Boulder offers.
Then I prompted: Reduce it to 150 words or less.
Mary Cochran is an expert in strategic planning, marketing, and content creation. As the co-founder of Launching Labs Marketing, she helps clients plan, launch, and become industry leaders. With a background in strategic consulting firms, Mary understands the startup landscape and knows what it takes for businesses to grow. She has successfully promoted over 100 companies, unleashing their potential for success. Operating from offices in Boulder and Loveland, Mary is a prominent figure in the local marketing scene. Alongside her professional achievements, she has a deep connection to Boulder, calling it home for three decades. Mary enjoys exploring the city’s trails, shopping at the farmers market, and indulging in the diverse culinary offerings.
I’ve been using Grammerly for years. Quick: Took only seconds and it seemed to understand what the use case was. I like the copy, but it still had run-on sentences and highlighted misspellings.
Meet Mary Cochran, a marketing and content creation expert who co-founded Launching Labs Marketing – a full-service agency that offers branding, web design, and marketing services to growing businesses. With years of experience in strategic consulting, Mary helps clients plan, launch, and become leaders in their respective industries. She has helped over 100 companies promote their businesses and thrive. Mary is a prominent figure in the Boulder marketing scene, with offices in both Boulder and Loveland.
Apart from being a successful entrepreneur, Mary is also a proud resident of Boulder for the past 30 years. She loves spending her free time hiking the trails, shopping at farmers markets, and dining at local restaurants.
Summary:
We know AI is already incorporated into many businesses. But many people are just beginning to use it. In terms of writing, I think there are great uses like product descriptions and quick ad copy. It’s changing fast. I wrote this last week and Grammerly has already added a recognize tone feature.
For this experiment, I like ChatGPT and Rytr’s versions the best. One caveat, be very careful to edit the copy yourself just as you would in every writing project. There’ve several cases I have seen where it was clear the copy wasn’t edited, and it came off weak. It’s a bold new world. I look forward to trying other options and the paid versions and see which (if any) I can recommend.
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