Most cannabis consumers and cultivators do not require additional encouragement to celebrate their favorite cash crop. Still, the community has seen 4/20 grow from codeword, to an active movement on college campuses, and into a fully international cultural phenomenon. True to the Old English etymology, April 20 has become a holy day – where masses gather to collectively light-up, while dispensaries unroll their best deals and newest products – for those involved with cannabis culture. While many ‘outsiders’ still approach the date with irreverence (even annoyance), my personal experience... Read More