As you all know, the varieties of beer available to us are endless.  Beers come with different taste profiles, ABV levels, ingredients, and shades.  How are you ever supposed to know what you’ll like?  People tend to stray away from the desire to try a new beer when they are unfamiliar with what’s being offered.  People may think, “Oh, that beer is so dark, it will make me feel sick.” Or “Why is the alcohol content so high?” After the ABV%, I think that beer shade is the next most intimidating characteristic when choosing which of many options will... Read More