What’s in a Name?
Symbols are an interesting phenomenon when you stop to think about them. And they’re everywhere. A road sign with the silhouette of children on a seesaw is a symbol, not warning of recreational equipment but of kids at play. Bills and coins are symbols of value, the tangible representation of economics. They take the form of icons, as well: a bluish bird for Twitter, a Polaroid-like camera for Instagram, and so on. Symbols evoke companies, stand-in for purchasing power, even encapsulate “slow down, drivers, kids are unpredictable and around the corner” in an instant. Simple or complex, they... Read More