Flatirons Running, inc is the last locally owned specialty running store in Boulder, CO.  Boulder is known for it’s elite athletes running and cycling on every trail and road in and around town, yet corporate dollars have bought out what makes Boulder unique.  Co-Owners, RL Smith, Tricia Vieth, Henry Guzman and Suzanne Guzman wanted something more for their community.  With an aligned mission to serving their community, this foursome has created the most unique experience any level runner, walker or health enthusiast could imagine.


Recently partnering with New Balance, Flatirons Running, inc has been able to create a Run Hub that beats out any other experience in town and it still has a locally owned and community feel.  As you enter the new 7800 sq foot retail space you are greeted by the best in the business.  The employees at Flatirons Running are truly what makes your experience high quality!  With expert knowledge and a passion for running, all of the employees can answer any questions you might have from current running gear to what trails to run while visiting the area.  The shoe wall, apparel racks, accessories and nutritionals give every shopper a wide range of brands and styles to choose from.  New Balance, Asics, Adidas, Brooks, Mizuno, Hoka One One, Topo, Altra, Saucony, LaSportiva, Dynafit, Pearl Izumi, Sugoi, InknBurn, Ultimate Direction, Nathan Sports, GU, Tailwind, Scoop, UCAN, Addaday, CEP, Zoot and on and on and on. There is so much to do and so much to look at, you just have to experience first hand!


As you round out your experience in the new Run Hub, you might want to sit in the community lounge area and sip on a freshly brewed cup of Ozo coffee while reading one of the many books you’ll find in their library.  If you need a custom insole, look no further.  The expert in the field, RL Smith, has been building custom insoles for over 20 years and can get you your custom fit within an hour.  You might also need some assistance with your fitness goals and get definitely find that with one of their many therapists that occupy the two treatment rooms in-house.  You can find a chiropractor, massage therapists, physical therapist, registered dietician and an acupuncturist.  Yes, this is the hotspot for everything athletic!!

Flatirons Running, inc also has an extension to their store and you’ll find them in the community hosting local races and events, most of which are benefiting different charities such as the EXPAND program, which helps people who have disabilities improve and gain new recreation and leisure skills.