No, the B Corp is not some new Transformers sequel or some government program designed to eliminate the lingering ills of the 2008 recession. The B Corp is a certification: nothing more than a label, plain and simple. It’s not even an official legal registration designation, it’s simply a signal to consumers that a company intends to behave in an ethically, socially responsible way and, in turn, the company intends to be held accountable for that promise. According to B Lab, the organization that issues the B Corp certification, “B Corps are for-profit companies certified by the nonprofit... Read More