“For me, the connection between nature and beer was very natural. I’m a mountain biker, skier, camper… and my business plan spoke to that. We produce and sell craft beer for outdoor enthusiasts and [a can] is the best was to take a beer with you while enjoying nature; it’s compact, can be crushed after use, and recycled. And from the beginning, we have tried to be sustainable—we are FSC certified, we have a high efficiency boiler, and buy wind turbine credits to be 100% wind powered… [The environment] isn’t better off with business, but it is our duty to be responsible.”

Matt Cutter, Founder of Upslope Brewing Co.

 

Post Credit to Gerardo Aguilera