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The Business of Third Wave Coffee

The phrase “third wave coffee” sounds inflated but it’s a term that best sums up the current trend that many coffee companies are invested in. Many independent coffee shops care about the nuanced flavors of different regional or varietal beans so they buy beans, or roast their own, from domestic companies which use roasting methods that […]

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Intro to Third Wave Coffee: The Tides of America’s Caffeinated Culture

As a former barista and current coffee enthusiast, I regularly find myself talking to others about coffee. In the coffee discourse, my aim is to promote the ideals of third wave coffee without sounding grandiose. A label that is often met with eye-rolls and associated with shallow trendiness, “third wave coffee” is actually an extensive […]

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