Agency of the Decade: Crispin Porter and Bogusky
Crispin Porter and Bogusky is one of Boulder’s most famous and well-known agencies. The CP+B Network is comprised of factories and partner agencies all over the globe. Their partner agencies extend their reach and capabilities to be able to create teams made up of globally experienced professionals in order to meet each client’s specific needs. In 1991, CP+B, due to their new creative director and partner Chuck Porter, doubled in size and became named one of the top 15 creative shops in America. Since then, Crispin Porter has become one of the most awarded agencies all over the world. Advertising Age named them Agency of the Decade.
CP+B doesn’t call themselves ad people, they call themselves culture tweakers. They have exceptionally high expectations for their work. It takes someone special to work here. Their employees come with many new ideas everyday. Their great ideas are tossed out again and again, giving them the ability to go back and take those ideas and make them even greater and better. Those looking to acquire a position here must embody these skills and acquire the same passion, confidence and work ethic to succeed here and become a part of the team.
Crispin Product and Bogusky’s Brand Invention group has been extremely innovative, creating products and new brands internally for a number of years. CP+B collaborates with partners, operators, and category visionaries to create businesses, products and brands completely from scratch. They developed a unique approach to building companies using their strategic positioning, branding, and design as well as their development, sourcing, manufacturing and launching abilities. They look to defy typical conventions in everything they do.