In light of an overwhelming response to last week’s post about the rise of the B Corp, I wanted to follow up on some of the questions that I received. Many in the community wanted to know more about how to become a B Corp from a practical perspective. I think most entrepreneurs understand the concept of the B Corp quite well and, based on the testimonials of existing B Corps, they are starting to understand the benefits of the certification to a company’s bottom line. In short, people get the why, they just don’t necessarily get the how or the when. What sorts of companies should apply for... Read More

No, the B Corp is not some new Transformers sequel or some government program designed to eliminate the lingering ills of the 2008 recession. The B Corp is a certification: nothing more than a label, plain and simple. It’s not even an official legal registration designation, it’s simply a signal to consumers that a company intends to behave in an ethically, socially responsible way and, in turn, the company intends to be held accountable for that promise. According to B Lab, the organization that issues the B Corp certification, “B Corps are for-profit companies certified by the nonprofit... Read More