I’m writing this on the morning of July 2. By now, we should have been a couple of months deep into the summer movie season. I’d be lying if I told you I didn’t miss it. Facts are facts, though. We’ve got one heck of a nasty virus wreaking havoc on the country, and one of the casualties is the modern moviegoing experience. At this point, the only way I’d set foot in a theater is if I could be enclosed in a human-sized hamster ball. What is a summer movie, anyway? Well, it’s complicated.* Jaws is the first summer blockbuster, proving to studios that audiences would flock to theaters... Read More

What happens when the title of a movie promises one thing but delivers something entirely different? That goes to the larger issue with moviegoing, I suppose. You see a trailer, spy a poster, even just hear a title, and an imaginary movie with a very particular look and feel starts playing in your head. If the movie in your head aligns with reality, even somewhat, you’re likely to be a happy camper. In 1994, audiences saw a trailer for When a Man Loves a Woman. It starred Meg Ryan, long considered to be the alpha and the omega of romantic comedy. What the trailer showed was a light romp,... Read More