What happens when the title of a movie promises one thing but delivers something entirely different? That goes to the larger issue with moviegoing, I suppose. You see a trailer, spy a poster, even just hear a title, and an imaginary movie with a very particular look and feel starts playing in your head. If the movie in your head aligns with reality, even somewhat, you’re likely to be a happy camper. In 1994, audiences saw a trailer for When a Man Loves a Woman. It starred Meg Ryan, long considered to be the alpha and the omega of romantic comedy. What the trailer showed was a light romp,... Read More

Sometimes a giant ape is just a giant ape. Sometimes not. If you’re a filmmaker, the trick to making a memorable creature feature is to make sure your message doesn’t overwhelm your entertainment value. Yes, you can read 1933’s King Kong as a screed about the racist fear of black sexuality. Yes, you can also read 1954’s Godzilla as Japan grappling with their anxiety over nuclear power. But you can also read those two movies as being about: A giant gorilla killing people and wrecking stuff. An atomic lizard killing people and wrecking stuff. Hey, if you’re looking... Read More

In order for a film to be considered successful, the rule of thumb is that it must make back at least twice its production budget.* Crimson Peak, the newest film from visionary director Guillermo del Toro, had an estimated production budget of around $55 million. So far, it’s only made back about $16 million. It’s tanking hard, a sizable failure. So why is Crimson Peak going down like the Titanic? It’s certainly not because of del Toro. A Mexican filmmaker, he’s not just an artist. He’s a fierce individualist, a director determined to grasp the beautiful and... Read More