Rowdy Mermaid Kombucha: A Business Inspired by Child’s Wonder and Boulder’s Wildlife
“We are scholars, artists, musicians, scientists and students. We thrive on exploration and dialogue. Boulder is our home and our inspiration. Our product flavors are representative of local landscapes and seasons and our brewery is located off the bike path and designed to feel like a retreat from the commerce-focused downtown.” – Jamba Dunn, Founder and President of Rowdy Mermaid Kombucha.
Before we talk about Kombucha, can we talk about haikus? A haiku is one of the many types of poetry with a strict structure. There are three lines. The first with 5 syllables, the second with 7, the third with 5. Structuring a poet’s creative process might seem like it would make them less able to be creative. But it’s one of the best tools for inspiring creativity because it allows for “play’ with the structure. Poets press against the confinement of the sonnet by manipulating words in new ways and sometimes even breaking out of the 5-7-5 format in small ways. But that’s when they really have something to say.
Boulder start-ups are all formed by poets in some sense, and all have something in common. They’ve broken out of a format. Maybe they belonged to a more “structured” career path before (most that I’ve talked to once did), and have now decided to go off the beaten path to pursue something that truly inspires them.
Founder of Rowdy Mermaid Kombucha, Jamba Dunn, left the “comfort of his desk” working at Rosetta Stone to start a business with the help & inspiration of his “rowdy mermaid” daughter when she was just three years old. Dunn certainly appeared on the Kombucha scene with a background for content design and writing—he designed the content for Rosetta Stone’s language learning video games for a number of years. He’s also written 2 books, many short stories, and has a Ph.D. in Media Philosophy. So he truly mastered the “structure” of education and having a corporate career prior to making the jump into starting his own business. This background explains the genius and aesthetically “sophisticated and cool” packaging & vibes. Dunn shared his thoughts on inspiration, intention, and daily life as part of a Boulder start-up:
What inspired the start-up?
What’s the mission?
Our mission is to craft the highest quality low acid kombucha possible using sustainably harvested herbs and roots. We base our recipes on ancient and scientific wisdom regarding health benefits, and we list our functional ingredients on the front of the bottle, but our marketing approach is sophisticated and cool.
What are you supposed to feel while drinking it… connected to the outdoors? Refreshed? Healthy? Clean?
Jamba finished by sharing the business’s humble beginnings and plans for the future.
We opened our doors less than a year and a half ago hoping we would be able to pay the rent each month. Today our products are available in 4 states and we consult fermentation companies both at home and abroad. In the coming year we will add to this success by releasing high gravity kombucha and a collaboration kombucha beer to our lineup.
Photos Via Rowdy Mermaid.